COPYWRITING

Dave Pittenger is a diverse producer, songwriter, and multi-instrumentalist. He studied classical composition and jazz arranging at The University of the Arts in Philadelphia before relocating to New York City to pursue a career in music, eventually leading him to Nashville. Dave has landed worldwide sync placements with Pizza Hut, Cablevision, Colgate, and Biofenac, as well as cuts with major label artists including GAYLE, Tyler Farr, Parmalee, AJ Mitchell, and Jessie James Decker.

New York City born and raised, Allie Dunn believed her path was to follow in her mother’s footsteps and become a doctor,

but after her sophomore year of college she decided to take a leap of faith to pursue her musical dreams. She was ironically then discovered by her manager while temping in an optometrist's office soon after moving to Nashville, TN.

Dunn has always drawn musical inspiration from many sources, chiefly the Laurel Canyon classic-folk-pop-singer-songwriters she's admired her whole life: From discovering the Eagles via her parents record collection in her teenage bedroom to listening to the same records over and over in her dorm room in New York City, the music she loved gave her the courage to pursue the life of a full-time musician, leaving a potentially fulfilling and stable career option behind.

With her EP Good As Gone under her belt, Dunn is approaching a new era of "retro pop" music starting with her latest single, "Silver Lining."

Step 1: The Assignments

Editor locates current and relevant articles via press releases, industry contacts, & trade publications
Editor assigns topic to the best fit writer by 10 am CST
Editor waits 1 hour to see if topic is accepted
Editor then sends to another writer until it is accepted

Step 2: The Creative

Writer accepts assignment from editor
Writer reads the press release and at least two articles on the subject, if they exist.
Writer writes 150 to 250 words (preferably as short as possible) on the topic in a compelling way that connects with readers through voice. (can be funny, informal, playful, etc. as long as it is informative.)
Each piece will have the following elements in this order:
- A killer title: Six or fewer strong/clever words to yank someone’s attention.
- An opening sentence: Your opening sentence should be the most memorable. Tell me something I don’t know about, would want to know, should know. Make this sentence as direct, short and sharp as possible.
- Context or “Why It Matters”: Explain why this new fact, idea, thought, or information matters.
- The choice to learn more, or “Go deeper”: Don’t force someone to read or hear more than they want. Make it their decision. If they decide “yes,” what follows should be truly worth their time.

(this method outlined above is mostly guidelines, but should be followed closely)

Writer sends back to the editor by 8:00 pm CST

Step 3: Editing

Managing Editor rereads once through for grammar and typos
Makes adjustments if needed to enhance tone
Fact checks everything

Step 4: Uploading

Managing Editor uploads content into newsletter
Finds images to accompany each article.
Adds necessary hyperlinks.
Comes up with a clever subject line for email.
Schedules newsletter to be emailed at 6am on all release days.

Born in Dallas TX, I moved to Nashville in 2014 to attend Belmont University. I graduated with a degree in Music Business with an emphasis in Pre-Law, so I’m not using any of the skills I learned at school. I currently own and operate my own company specializing in design, project management, and branding not only for musical artists but also for businesses outside the music industry. Before transitioning to full-time freelance work, I worked as an Art Director/designer/videographer/animator/photographer at a small record label for 5 years. In addition to my artistic endeavors, I’ve played music all my life. I played guitar in a metal band in high school and took up bass and drums when I moved to Nashville.

As far as my company is concerned, I pride myself on being prompt, professional, prepared, and kind. Whether it’s a brand overhaul for a large company, promotional assets for a local chamber of commerce, or single art for an unsigned artist, everyone I work with is met by my clean, accessible esthetic and leaves with both the knowledge that they were treated as an equal and a product we can both be proud of. I wear many hats, I always have, but no matter the deliverable, it’s important to me that my personality and character be the constant themes.